- August 19, 2016
- Posted by: Andrew Easler
- Category: Business
If you plan on starting a drug testing business in the near future, it’s important that you know about these four common mistakes that have the potential to thwart your chances of success.
In many ways, starting your own drug testing business is extremely straightforward. There isn’t a ton of room to innovate on your end, seeing as how you must follow certain guidelines in order to successfully administer these tests.
That being said, you can’t fall into the trap of becoming too rigid either. One example of this is testers who try to market themselves the exact same way as other testers because they assume that’s the only route to take.
Instead, you should be thinking about the market or niche you’re focusing on. What kind of marketing do they respond to? Also, consider the unique features of your local business community. They may provide opportunities or challenges that others don’t have to deal with.
Getting Comfortable with Your Clientele
When you’re just starting out, this seems like a pretty enviable problem to have. You’d probably love to “suffer” from having too many customers.
The mistake, though, is thinking that this flow of customers will never end. There are all kinds of reasons you might see it dry up. If you haven’t been continuously marketing yourself this entire time, one unforeseen circumstance could cause a serious strain on your business.
This is especially true if you land one large client. If they go out of business or decide on another tester, you’ll be in trouble. One way to avoid this issue is by hiring another tester to help with your current workload while you go prospecting for other customers.
Growing Too Quickly
Yes, this may seem a bit contradictory given our last piece of advice, but these two actually work together quite harmoniously. The most common mistake across all small businesses is that the owners try to scale up prematurely. It’s a temptation few can ignore because scaling up means seeing bigger profits too.
Our advice here is to hold off on hiring an employee or expanding your facility until you absolutely have to. This might mean you have to work 50 hours or more a week before you hit this breaking point. However, if you hold off like this, by the time you bring on another employee, you’ll have enough work for the both of you.
Perhaps the second most common mistake small business owners make is not listening to the feedback of others. There can be a number of reasons for this, like ego, but many times, it’s simply that the owner is convinced they know what they’re doing and no one else does.
Look for every opportunity to get feedback from not just the companies you test for but even your subjects. If nothing else, it shows how much you care about your work and how seriously you treat the needs of your clients.
While being a small business owner will still be tough, if you avoid the four mistakes we just outlined above, you will be in much better shape than those who don’t even know about them.